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Pengembangan Model Perilaku Konsumen Berwawasan Lingkungan Di Indonesia: Studi Perbandingan Kota Metropolitan Dan Non Metropolitan

Perpustakaan UGM, i-lib (2006) Pengembangan Model Perilaku Konsumen Berwawasan Lingkungan Di Indonesia: Studi Perbandingan Kota Metropolitan Dan Non Metropolitan. Jurnal i-lib UGM.

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Abstract

ABSTRACT This study examined the model development causal that can predict the green consumer behavior on organic food as green product. This study tested the influence of values orientation on environniental conscioicsness. This study also explained the effect of ecological knowledge, ecological affect, premium price and environment consciousness on green purchase intention, The role of domicile area as moderating variables on the causal model development. The analysis of 723 respondents all of those are people who influence and purchase their daily food. The result, based on path analysis using multi group structural equation modeling, indicated that the model tested had an acceptable fit. The lea implied in this research will be much help in resolving problem and decision making, connected to reinforce the green purchasing Keywords: green consumer behavior, organic food, domicile area

Item Type (WAJIB DIISI): Article
Subjects: UNSPECIFIED
Divisions: UNSPECIFIED
Depositing User: coba coba coba
Date Deposited: 26 Aug 2013 13:18
Last Modified: 28 Aug 2013 13:18
URI: http://repository.ugm.ac.id/id/eprint/27220

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