Analisis sikap konsumen terhadap pembelian produk komputer merek Wearnes (Studi Kasus: Mahasiswa Fakultas Ekonomi Universitas Gadjah Mada Yogyakarta) = An Analysis of the Consumer's Attitude toward the Purchase of Wearne

Perpustakaan UGM, i-lib (1995) Analisis sikap konsumen terhadap pembelian produk komputer merek Wearnes (Studi Kasus: Mahasiswa Fakultas Ekonomi Universitas Gadjah Mada Yogyakarta) = An Analysis of the Consumer's Attitude toward the Purchase of Wearne. Jurnal i-lib UGM.

Full text not available from this repository.
Official URL: http://i-lib.ugm.ac.id/jurnal/download.php?dataId=...

Abstract

The objectives of this research are (1) to identify the effects of the consumer's attitude toward behavior on the consumer's behavioral intention to purchase Wearnes-brand computers in Yogyakarta Regency, (2) to identify the effects of subjective norms on the consumer's behavioral intention to purchase Wearnes-brand computers, (3) to identify the effects of the consumer's attitude tcward behavior together with the subjective norms on the consumer's behavioral intention to purchase Wearnes-brand computers, (4) to measure both variables (attitude toward behavior and subjectivenorms), i.e. which one has greater effects on the consumer's behavioral intention to purchase Wearnes-brand computers. me theoretical model adopted in the research is Fishbein and Ajzen's theory of reasoned action. In this study, however, an external variable, i.e. income variable (Y), was included in the theoretical model.. The sample used in the study consisted of 150 respondents, i.e. students of the Faculty of Economics, Gadjah Mada University. The sample was collected using the purposive and convenience sampling methods. The data were collected through a set of questionnaires. Prior to the distribution of the questionnaires, a pre-survey of the respondents was carried out to identify the attributes and referent groups. Next the validity and reliability. Variables were measured using Thurstone's equal-interval scales. Finally, the data obtained from each variable were analyzed using inferience statistics: simple and multiple regression analysis. The findings of the research showed that

Item Type: Article
Subjects: Jurnal > Jurnal i-lib UGM
Divisions: Perpustakaan UGM
Depositing User: coba coba coba
Date Deposited: 26 Aug 2013 06:24
Last Modified: 18 Jun 2014 00:38
URI: http://repository.ugm.ac.id/id/eprint/23225

Actions (login required)

View Item View Item